Amplitude Analytics

What differentiates Amplitude Analytics from other similar products?

I used to use a competitor in the past and this doesn't compare first in speed (Amplitude "computes" a lot faster) as well the depth it gives. BUT what is really making the difference are 2 things: the AI features because now I "talk to the data" and the integrations, we are working on integrating Amplitude in some of our services so we not only use it to cross information but also to trigger actions, so became more than an analytical support but also a personalization engine to our final user.

What is your favorite aspect of this product?

the depth of the analysis especially AI powered now

What do you dislike most about this product?

As any analytical product it could be (and its already in progress) less about the raw data and more about the insight and information

What recommendations would you give to someone considering this product?

Do it and count with the CS team because they were key on my process to deeply understand the power of the tool

What differentiates Amplitude Analytics from other similar products?

Amplitude is the complete package that has the ability to give you the complete picture of your products and your customers' journey from first touch in marketing through trial, activation, conversion, and retention. You don't really need to bring in any other tool to understand your customers journey with your product.

What is your favorite aspect of this product?

Amplitude serves as the complete hub for every aspect of our customer journey analytics and product analytics needs. From managing the taxonomy of the signals we collect to building audiences that we then ship out to other go-to-market platforms, we can basically live in Amplitude.

What do you dislike most about this product?

My primary complaint about Amplitude is the same complaint I have about most products in the product analytics and experimentation and customer engagement space: they still lean towards B2C scenarios and treat B2B as a secondary priority if they consider it all. It shows in the roadmap and it shows in their tool capability. That said, of all of the product analytics platforms we considered, Amplitude does the best job of serving B2B PLG SaaS needs.

What recommendations would you give to someone considering this product?

As much work as Amplitude has put in to easing onboarding to its product to make you successful in collecting and understanding signals from your visitors and customers, it is still a lot of work to get it stood up *well*. Investing in Amplitude also means investing in your team, investing in your process, investing in your methodology. If you're prepared to do that, it's *the* tool teams need to really execute at a high level of competency. If you're not prepared to invest then you're probably buying more tool then you will use.

What differentiates Amplitude Analytics from other similar products?

Where do I even start? Amplitude is definitely the industry leader, but they've managed to scale without turning into a slow, clunky, cumbersome tool like GA or Adobe. They have incredible team support, from the CS and sales teams to the community of Amplitude users. The breadth and depth of features is friendly to both power users and new users, and the amount of training and learning options they have is unparalleled. The training and academy resources are incredibly helpful, the documentation is clear, and the AI bots are smarter and smarter every day. I've been a loyal Amplitude customer for years, and I don't see that changing!

What is your favorite aspect of this product?

Two things. 1. It just works. Amplitude is hardly ever buggy or laggy, which is a really underrated perk in my book for someone who uses the tool daily. And 2. their AI innovation! I've loved using Amplitude's analytics tools for years, but I can tell that they're putting thoughtful development into their AI tools in a way many other companies aren't. I appreciate the governance that admins have over the AI too, so you can roll it out thoughtfully to your org instead of creating chaos. The AI bots are genuinely smart and helpful, and the Amplitude team is so responsive to feedback on them! They actually implement user feedback to improve.

What do you dislike most about this product?

I can't think of anything I dislike about the product. If I had to pick something, I might say that the maturity of some of their newer add-ons (i.e. Guides and Surveys) still has room for growth. For the price, it wasn't worth it to switch from our existing tool, but I've seen how much time Amplitude dedicates to improving it's new products, so I have no doubt it will become a real competitor on some of the add-on offerings soon enough!

What recommendations would you give to someone considering this product?

Amplitude is incredibly powerful, but it only works if your data works. Make sure your underlying data and pipelines are clear, or you won't be able to use ANY analytics tool effectively.